About Us

What we do.
FUEL Coffee brings you a specialised range of the worlds most exclusive coffee beans. Roasted and selected by Truth Coffee in South Africa, Cape Town, known to many as a destination that offers first class coffee through their expertise and dedication to roasting coffee properly.

Passion for Coffee.
As passionate coffee lovers, FUEL Coffee is excited to share Truth Coffees variety of luxurious coffee selection, perfect for ordering the best coffee bean fit for the perfect brew!
Fair Farmer Pay
We do not hide behind the Fair-Trade model, as this only breeds the lowest acceptable price and not the actual true value of what the product is worth. So we pay the farmers more. Way more in fact
Eco-Friendly Harvest
Why are we against fair-trade models? Because we want them to improve the harvest year after year and not spend that energy haggling over price and trying to scrape a living together.
Micro-lot Farmers
So for the past 10 years we have been working with our micro-lot farmers on ways for them to improve their harvests, both in yield and more importantly in grade.
Natural Products
We have encouraged our farmers to use only natural products to spray their crops with instead of harmful pesticides or herbicides. Yes it is more work and yes it costs more, but we do it to ensure that everybody gets a better coffee.